Crowdsourcing and Crowdfunding are not new, but their impact on the way organizations operate and make decisions or fund change is evolving more each day. In fact - some organizations are built around the wisdom of the crowd as part of their business model. The growth of social media means that you have move engagement than ever in your brand or for your cause. By using social media and crowdsourcing, you have the ability to quickly learn what your crowd is saying and thinking, and then use this to make more strategic decisions that have market intelligence behind them.

Crowdfunding has the potential to take the power of social media and make change happen by putting small contributions financially behind companies, projects, non-profits, etc.

Crowdsourcing gives you the ability to intelligently develop products, refine features, market test options, solve problems, engage citizens, mobilize community, develop content, fund change, etc. The options are countless.

This workshop will cover the following topics:

• Social media and its impact on product development, marketing and communications.
• Practical Crowdsourcing and Crowdfunding - what are they and how can you use them?
• How to tap into the conversations that are already going on to make better decisions?
• Making crowdsourcing pay for itself - the business case.
• What are the restrictions around crowdfunding things like bands, businesses, charities, etc.?
• Best practices and how to implement in your organization. How to overcome some of the negatives.
• How social media fits into the success of crowdsourcing and crowdfunding?
• As a digital agency - how can you decide if crowdsourcing is right for your clients?
• Crowdfunding to fund your company - what's out there and when does it make sense?

Hot off the Presses! You will also get to hear what happened at the Berlin Crowdconference (June 15th) where subject matter experts such as Jeff Howe will be speaking.

A light lunch will be served - Cost:  £10

Speakers:

Paul Dombowsky, founder of Ideavibes (makers of the first Crowd Engagement Platform), and fundchange.com - a new Crowdfunding Initiative for Charities in Canada.

Tony Fish, Innovation Warehouse and AMF Ventures

Tony Dhillon, GrowVC

Location: Innovation Warehouse